Drake Went Goth at Hot Topic and the Internet Did Exactly What You’d Expect
Inside FOMO, Drake’s hour-long visual, a mall-emo makeover with influencer Pinkchyu turned into the week’s most shareable celebrity bit.
1 min readMondays Are Dead
On 15 September 2026, Drake premiered FOMO, a self-funded, roughly hour-long visual buffet. Buried in the flexes, pickleball, and nostalgia sets is the clip that won the timeline: goth influencer Pinkchyu steering him through a shopping-centre transformation, including a Hot Topic run, soundtracked by his track “Princess.”
The look
Reports describe spiked chokers, studded black layers, chunky boots — mall-emo cosplay from someone who usually dresses like a billionaire who owns the mall. They also sit through Medieval Times like a couple on a slightly unhinged second date.
Why it spread
It hits three audiences at once: Drake stans, millennials who remember Hot Topic as a personality, and creator-economy watchers tracking Pinkchyu’s follower spike (coverage claimed hundreds of thousands of new X followers off the stream). That is not accidental. It is content engineered to be screenshotted.
Mondays Are Dead verdict
Is it fashion? Marketing? Performance art? Yes. Life is too short to pretend celebrity promo cycles are beneath discussion when they are this specifically ridiculous. Mondays are dead. Send the choker meme to the group chat.
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